Organizations need to get rid of records when they no longer have a legal reason to keep them. The hard part is finding every copy of the record in the organization so that it can be thrown away. This could be handled if organizations didn’t have hundreds of processes to keep track of for compliance. Organizations collect personal information for many reasons, like marketing, hiring employees, keeping in touch with customers, accepting job applications, dealing with customer complaints, keeping track of people who come to their meetings, and more.